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A “smart scarf” for Manchester City soccer club fans

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Followers of the famous British soccer team Manchester City will be given next season a “smart scarf” which will collect, in matches, data on their movements, their emotional state and several physiological parameters, such as heart rate or temperature. from the body.

The piece of fabric in the colors of the club – powder blue and white –, designed in partnership with the IT company Cisco, is equipped with a small portable sensor EmotiBit. It is the latter, placed strategically to come to rest on the neck, which collects the data.

The organization says this scarf will help bring fans of their club and the game more than ever, without however explaining how concretely. On the Manchester City website, it is implied that this data may be used to offer more personalized and tailored experiences in the future.

We’re excited to share this innovative improvement to the traditional soccer scarf that allows us to measure ups and downs [vécus par les fans] and better understand the emotion at the heart of this magnificent gameis it mentioned.

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Manchester City does not seem to be aiming for a marketing of the scarf for the moment, indicating rather that the latter will be distributed to a certain number of fans.

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