Home LATEST NEWS HIGH TECH Amazon launches a show featuring videos of its Ring doorbells

Amazon launches a show featuring videos of its Ring doorbells

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The half-hour show, called Ring Nationwill be hosted by actress and comedian Wanda Sykes and will premiere Sept. 26, according to MGM.

Audiences can expect to see fairly conventional viral videos, such as marriage proposals, people rescuing neighbors and comical animals, according to the studio.

Restore the image of Ring

The series demonstrates how Amazon is merging its various business arms, this time to shine a light on what MGM calls interesting moments from communities across the United States.

You have a company that owns two behemoths and figured out how to leverage one against the othersaid Robert Passikoff, president of the brand research firm BrandKeys.

He notes that unlike movies or scripted shows, a reality TV series using video from doorbells and smart cameras Ring is probably cheaper to produce for Amazon.

The issue also represents an opportunity to restore the image of Ring, which Amazon bought for $1 billion in 2018. The company has come under fire for the privacy of videos taken by its devices. His relationship with the police has been questioned around the world.

Last month, Amazon revealed it provided images of the doorbell Ring to law enforcement 11 times this year without owners’ permission. The e-commerce giant maintains that these were each time requests related to emergencies.

Videos comforting

The MGM studio, which Amazon bought for 8.5 billion dollars, assures that Ring Nation will offer viewers a daily dose of unpredictable, heartwarming and hilarious viral videos.

Many of them have already been shared onlinesaid Nick Schweers, spokesperson for Amazon. Others were sent directly to the team.

Ring Nation obtains releases for each video from the owner and anyone identifiable in the video, or companies that own the rights to the videos, he said.

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Amazon’s deal to buy MGM was reached earlier this year, though the Federal Trade Commission still has the power to challenge it. Big Fish Entertainmenta production company owned by MGM, is also part of the sale.

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