Home LATEST NEWS HIGH TECH An interactive video by Doja Cat to get women interested in programming

An interactive video by Doja Cat to get women interested in programming


On the Dojacode.com website (New window), a pixelated image of artist Doja Cat appears, following the movements of the mouse cursor. The user is then directed to a page written in familiar English. It explains that three programming languages ​​will be explored in the video, namely Python, CSS and JavaScript, according to a different color code.

After starting the exercise, the original music video for the song Woman, of Doja Cat, begins, then stops for the first time.

A question is asked: What color would you like to paint the rapper’s nails in this segment of the video? A programming language (CSS in this case) appears at the bottom and lets the user choose the color. The data entered, yellow for example, is then transferred to the artist’s fingers in the video.

In another scenario – there are four in all – the user can determine the color, size and speed of particles that can be seen floating on the screen.

Screenshot of Doja Cat's music video with part in code.

Internet users are offered several choices in different programming languages ​​in this interactive video clip.

Photo: Girls Who Code

Throughout the exercise, the Internet user therefore makes all kinds of decisions using the code that have an influence on the appearance or the flow of the video clip.

We can then relay the various creations that result from it on social networks.

On a mission for women

Girls Who Code, a non-profit organization, was created in 2012 to encourage women to pursue careers in IT, both internationally and in Canada.

According to Girls Who Code, women make up 50% of the Canadian workforce, but less than 25% of jobs focused on science, technology, engineering and math (STEM).

This interactive video is an opportunity for women to have access to a place where they have control, believes Tarika Barrett, at the head of the organization.

Learning to code allows you to change the world around you, she argues.

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