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CNN+ disconnected a month after its launch

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The move came days after WarnerMedia, which combines CNN and HBO Max, merged with Discovery to form media and streaming giant Warner Bros. Discovery.

In a market […] complex, consumers want simplicity and an all-inclusive service that provides a better experience and more benefits than stand-alone offerings, said the managing director and president of streaming and interactive entertainment at Warner Bros. Discovery, Jean-Briac Perrette.

CNN will be stronger with the streaming strategy of Warner Bros. Discovery, which sees news as an important part of a broader and more engaging offering, alongside sports, entertainment and documentary contentadded CNN President Chris Licht.

CNN also announced the departure of CNN+ boss Andrew Morse.

An ambitious project

When CNN announced the launch of CNN+ in July 2021, the initiative appeared to be the most ambitious online news project in the United States at the time.

CNN+, which has invested hundreds of millions of dollars in the service, promised original content and even recruited Fox News stalwart Chris Wallace and NBC’s Kasie Hunt.

But in a streaming market saturated with offers, CNN+ did not fill up with subscribers when it launched on March 29. In mid-April, the CNBC network disclosed that 10,000 people log on to the platform daily, which charges a subscription fee of US$6 (CA$7.63) per month.

The service was also not in the plans of the new heads of Warner Bros. Discovery, an entertainment behemoth that aims to compete with the giant Netflix.

Our customers and the CNN channel will be better served with a choice of [plateforme] more simpleinsisted Chris Licht, who clarified that people who have subscribed to the CNN + service will receive a prorated refund of the subscription fee.

The failure of CNN+ is reminiscent of that of the Quibi platform, a streaming service that disappeared six months after its launch. The platform, which has become the laughingstock of the streaming market, nevertheless had the solid back to get started, with big names in the film industry in its ranks to create original content, in a shorter format than its competitors.

CNN+’s reign will have been much shorter, at 32 days.

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