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Disney streaming platforms overtake Netflix in number of subscribers

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In all, streaming platforms (streamingin English) from Disney (Disney+, Hulu and ESPN+ for sports) now has 221 million subscribers, more than Netflix, the veteran of the sector, which saw its number of paying subscribers drop to 220.67 million at the end of June.

The entertainment giant, which had gained more than 6% on the stock market during electronic trading after the close, also unveiled a new, cheaper Disney + subscription plan, with advertising, according to a press release also published on Wednesday. .

In all, Disney saw its turnover increase by 26% over one year, to 21.5 billion dollars for the third quarter of its staggered fiscal year, a figure also higher than analysts’ expectations.

Its net profit increased by half over one year, to 1.4 billion dollars.

Its amusement parks and spin-offs have taken full advantage of the resumption of in-person activities as the pandemic has loosened its grip on daily life around the world. They generated $7.4 billion in revenue, 70% more than a year ago.

Disney Castle.

The renewed energy from tourism has revitalized amusement park revenues.

Photo: Reuters / Benoit Tessier

Disney’s title, like those of several media and technology companies, has taken a beating this yearnoted Paul Verna, of Insider Intelligence.

Lightyear“,”text”:”Its core businesses, including amusement parks and movie theaters, are rebounding but still facing headwinds, including the unusually lukewarm reception of Pixar’s latest cartoon, Lightyear”}}”>Its core businesses, including amusement parks and movie theaters, are rebounding but still face headwinds, including the unusually lukewarm reception of Pixar’s latest cartoon, Lightyearadded the analyst.

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Disney+, on the other hand, never ceases to delight the market. Investors will breathe a sigh of relief, believes Paul Verna. Platform figures are going to be seen as a sign of the good health of the market, especially after the lackluster results of Netflix and Comcast.

New series, more customers

Launched in late 2019 as a cannonball on the streaming scene, Disney+ now captures more than 45% of US streaming service users, behind YouTube, Netflix, Amazon and Disney-owned Hulu, according to Inside Intelligence figures.

As the pandemic has hit the entertainment empire’s in-person businesses hard, Disney+ has taken off, thanks in part to its massive catalog and blockbuster franchises.

The platform repeated its goal of reaching profitability and 230-260 million subscribers by the end of 2024.

To achieve this, it must accumulate approximately 8.5 million new customers every three months. The 14.4 million announced Wednesday bode well for his chances of getting there.

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For the current quarter, Bob Chapek, the boss of the American group, is counting on new programs to win over new customers, such as she hulk : Lawyerthe new series from Marvel Studios, Andora Star Wars series, and the movie hocus pocus 2 from Disney.

He also promised, during the conference call to analysts, a documentary series on BTS, the cult K-pop group.

Use of advertising

The past quarter has been marked by doubts about the growth of major entertainment platforms, from Netflix to Facebook to video games.

Netflix thus lost nearly a million subscribers between March and June after having already lost some in the first quarter, for the first time in its history.

Beyond new content, the industry veteran and its fierce competitor are now employing various strategies to grow their subscriber base and deal with the risk of saturation in the West.

Disney+ on Wednesday unveiled a new subscription plan with advertising, for the United States, at US$8 per month, which will be offered from December.

And Netflix, which is preparing a similar option after years of refusing this less prestigious solution, will also tighten the screw on the side of shared identifiers, which allow many people to access its content without paying.

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