In a year-end message posted on Twitter, Adam Mosseri, the head of Instagram, said the social network intended to focus more on creators of content, in addition to doubling the budget for videos in 2022.
Transparency, messaging, video creation and Reels: this is the direction Instagram wants to take in the coming months, according to Adam Mosseri.
” We’re going to have to rethink what Instagram is, because the world is changing fast and we have to change with it. “
The manager mentions in particular that the social network will consolidate all the videos in the Reels format, which is a competitor of TikTok, the social network of the hour.
Instagram has also already terminated the IGTV brand in October, which offered longer videos to its users. Now, Internet users have to go through Reels to view this content.
Monetization will also be on the agenda for creators of content as Mosseri wants to introduce more tools to help them earn a living.
Claimed by several Internet users, the chronological flow will also mark its return in 2022.
A safer platform
Adam Mosseri mentioned in his Twitter post that he is working hard to offer more parental controls on Instagram, including the addition of new features planned for March 2022.
Instagram and its parent company Meta (formerly the Facebook group) have been in the hot seat for several months due to public outings by whistleblower Frances Haugen.
The latter denounced an organization that places profits before the safety of Internet users. She also revealed that the company is aware of the negative effects of Instagram on the mental health of teenage girls in search of the ideal body.
The project of a children’s version of Instagram was also put on hiatus in 2021 after it was singled out by parents and activists who were concerned about the safety of such an app.