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Facebook’s News Feed will be based more on content discovery


In recent months, Meta bosses have been increasingly eager to emphasize Reels, which are similar to TikTok’s short-form video format, which is particularly popular with young people.

Meta said in a statement that the tab Welcome – Facebook’s main News Feed visible by launching the app – will start highlighting popular posts from accounts that users don’t follow, including Reels and Stories.

Facebook will suggest posts through its machine learning ranking system. Investments are also planned in artificial intelligence (AI) in order to offer recommended content, according to the press release.

A tab for loved ones and followed pages

Recent posts from loved ones, pages, and groups that app users actively choose to follow will still be visible in this feed, but will also be grouped together in a new, separate tab called Son.

One of the most requested features for Facebook is to make sure people don’t miss posts from their loved ones. Today, we are therefore launching a “Threads” tab, where you can see the posts of your relatives, groups, pages and others separately in chronological order. »

A quote from Mark Zuckerberg, CEO of Meta

The app will always open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think will interest you the most. But the Feeds tab will allow you to further customize and control your experience.Mark Zuckerberg said in a Facebook post announcing the changes.

Internet users who consult Facebook on an iOS or Android mobile application will be able to see the change in the coming days.

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