Images created by AI software such as Dall-E, Midjourney, Stable Diffusion or Craiyon are thus banned from the site, according to this new policy.
Getty Images has followed in the footsteps of smaller platforms that accept user-uploaded content that have made similar announcements in recent days, including Newgrounds, PurplePort and FurAffinity.
In an interview with specialist site The Verge, Getty Images CEO Craig Peters said his goal was to proactively protect the site’s clientele.
” There are real copyright concerns about [les images fabriquées] by these models. [Il y a également des enjeux au niveau] rights that are still unresolved regarding the imagery, image metadata and the individuals contained therein. »
Most of these AI software use potentially copyrighted content scraped from the web to create their own images.
According to Craig Peters, few images generated by artificial intelligence end up on the Getty Images platforms.
The burden of identifying and reporting AI images falls partly on the shoulders of Internet users. The company also plans to work with the Coalition for Content Provenance and Authenticity (C2PA), an association founded in 2021 by Microsoft, the BBC, Truepic, Arm, Adobe and Intel, to create filters for this content for the platform.
At the time of this writing, it was still possible to find AI-generated content on the image bank.