Home LATEST NEWS HIGH TECH Instagram gives in to popular discontent and suspends its TikTok-style transformation

Instagram gives in to popular discontent and suspends its TikTok-style transformation

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In an interview Thursday, Adam Mosseri, the boss of the application, indicated that Instagram would put an end to the test version, which displayed photos and videos in full screen, like TikTok. Besides, some people could already see the changes on Thursday evening.

The platform will also reduce the number of content recommended by its algorithm, at least temporarily.

I’m glad we took a risk. If we don’t fail once in a while, we’re not bold enough.declared Adam Mosseri to the specialized bulletin Platformer.

The photo and video app, which is owned by social media giant Meta (Facebook), got heckled this week when celebrities Kim Kardashian and Kylie Jenner, the app’s second most followed account, showed off their support for an online petition that called on the social network to become instagram again and to stop trying to be TikToka message widely applauded and relayed by a large number of people.

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Fierce competition with TikTok

Meta, like Google on YouTube, has already copied TikTok’s short video format, with Reels and Shorts, respectively.

At the end of January, the Californian group had recognized that certain competing platforms were harming its growth, especially among young people.

People have a lot of choices about how they want to spend their time. And apps like TikTok are growing really fasthad pointed out Mark Zuckerberg, founder of Meta.

Unlike traditional social networks, TikTok does not highlight user contacts. Its success is largely due to its algorithm which chooses videos according to people’s tastes.

Mark Zuckerberg confirmed this orientation on Wednesday. He said that currently around 15% of content viewed on Facebook and Instagram comes from algorithm recommendations.

These figures are expected to at least double by the end of the year.he specified.

But the company, which did not immediately react to an interview request from Agence France-Presse, seems to have finally decided to move more slowly.

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We need to take a step back […] and come back with a new formulaexplained Adam Mosseri on Thursday.

All these anxieties will easeestimated Wednesday Debra Aho Williamson, analyst for Insider Intelligence, about the sling of users and users.

But it shows that Instagram must succeed in its evolution, at the risk of losing its early followers.

Its Facebook follower base in the United States is barely growing, and while Instagram is helping to move the boat forward, we’re starting to see a slowdown among teens and young adults.she detailed.

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