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Matthieu Dugal has built his digital double for a documentary series on AI


I built my digital double with data that I left online, especially with my presence on social networks for 10 yearssays Matthieu Dugal.

This information – almost entirely public, with the exception of emails in particular – was transmitted to Microsoft Azure, which made it a virtual clone of the animator, a kind of puppetas he calls it.

You can literally animate these algorithms in text, audio or video, he underlines, which can give rise to crazy moments. In June 2021, for example, Matthieu Dugal spoke with his digital double on the air during his radio show Search engine on HERE Premiere.

Matthieu Dugal in the first of the series “To be or not to be”.

Photo: storegeneralmedia

Exclusive access

The documentary series required painstaking work that spanned five years, according to the science and technology enthusiast. In particular, he madeat 40hours”,”text”:”35to 40hours”}}”>35 to 40 hours interviews with a handful of specialists, luminaries in their field, ranging fromAI to philosophy, and through psychology.

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Accessing Microsoft Azure technology was no small task: I had to convince them.

They have programs that are extremely advanced for simulating voices. It’s so difficult to get access to these algorithms, because it’s sensitivehe explains.

After presenting the project to them and what he intended to do with it, he finally received the green light from the web giant.

The visual of the series “To be or not to be”.

Photo: Vali Fugulin

To each his own digital double

The facilitator has, of course, pushed the exercise very far, with technologies that are not very accessible, but he specifies that a digital double, we all have one online on the major platforms.

That’s how companies do targeted advertising. Currently, the value of giants like Facebook and Google comes from the fact that these companies have a set of precise and granular data about their users, which they sell to advertisers.he adds.

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According to the journalist, we are on the eve of an acceleration in the field of deep learning which will push us to ask ourselves very strong ethical questions.

Starting with grief: would you choose to turn your dying loved one into a chatbot?

Series black-mirrorwe are not far from that. »

A quote from Matthew Dugal

The three one-hour episodes of the documentary series To be or not to be will be broadcast on Doc HUMANITE on ICI Télé on Saturdays at 10:30 p.m., from July 23 to August 6.

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