Home LATEST NEWS HIGH TECH Meta blocked in its attempt to purchase the virtual reality application Supernatural

Meta blocked in its attempt to purchase the virtual reality application Supernatural

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The federal agency views the acquisition as illegal because it would risk limiting choices for consumers and driving up prices. It is already a dominant player in the virtual reality (VR) market.

Instead of playing the game of competition, Meta tries to buy his rise to the top. »

A quote from John Newman, Deputy Director for Competition at the FTC

supernatural. But Meta chose to buy market share instead of earning it on merit. It’s an illegal acquisition”,”text”:”Meta already owns a successful VR fitness app, and has the capabilities to compete with Within’s popular Supernatural app. But Meta chose to buy market share instead of earning it on merit. It is an illegal acquisition”}}”>Meta already has a successful VR fitness app, and has the capabilities to compete with Within’s popular app, supernatural. But Meta chose to buy market share instead of earning it on merit. It is an illegal acquisitionhe asserted.

According to the agency, the operation, if it takes place, will slow innovation in this sector.

Meta in the crosshairs

The FTC’s case is based on ideology and speculation, not evidencereacted a spokesperson for Meta,.

The idea that this acquisition could harm competition in such a dynamic field […] that connected physical exercise is simply not crediblehe elaborated.

The Californian group is already in the crosshairs of competition regulatory authorities. It faces numerous investigations and complaints for abuse of a dominant position in the social networking and online advertising markets.

The FTC accuses it in particular of illegal monopoly on the market of personal social networks.

She criticizes the group for having illegally bought out or buried new innovators when their popularity became an existential threatin reference to the Instagram platform and WhatsApp messaging.

Last fall, Facebook rebranded itself as Meta to signal a pivot to the metaverse, touted as the future of the internet, a parallel universe accessible in augmented and virtual reality.

And at the end of October, the company signed an agreement with Within to buy the young shoot and its application, already used by thousands of people through Meta Quest virtual reality headsets (formerly Oculus Quest), which also belong to Meta . The amount of the transaction was not disclosed.

Together, we’ll explore ways to improve devices to make VR fitness easier and encourage other developers to design new fitness experiences for VR.Oculus said in a statement.

We think the sport is going to be a huge success [dans le métavers]which will allow multiple third-party fitness apps to succeed.

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