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Meta is testing the sale of virtual items in the metaverse


For example, someone can make and sell fashion accessories for a “world [virtuel]” relating to fashion, or offering paid access to another part of a “world”explained the Californian group.

The metaverse, presented by Meta and other companies as the future of the Internet, consists of a set of parallel universes, accessible mainly through augmented and virtual reality platforms.

It already exists in a minimalist way in the form of video games (Minecraft, Fortnite, Roblox) and social platforms (Horizon Worlds, VRCat), where people come together not only to play, but also to interact and participate in events.

Meta, whose income depends on large-scale targeted advertising, has made it its mission to contribute greatly to the emergence of the metaverse and thus take a stand in the next battle for public attention.

The social networking giant is therefore seeking to attract content creators likely to in turn attract new followers.

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Focus on content creation

He had already created in October a fund of 10 million US dollars (12.6 million Canadian dollars) for creators of content on Horizonwhere more than 10,000 worlds different ones already exist, depending on the company.

We’re running a test today with a handful of creators to get their feedback, but these tools represent steps toward our long-term vision for the metaverse, where those people can earn a living and where people can buy. digital goods, services and “experiences”clarified Meta.

The company also plans to test bonuses for salespeople who meet certain goals – such as build worlds where users spend the most time.

These bonuses will not be subject to fees and will be paid in full to the creatorsMeta said, unlike virtual item revenue, which is commission-based.

Horizon Worlds has more than 300,000 followers in the United States and Canada, according to an article by the specialized site The Verge released in February.

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