Super: this is the name of a platform that Meta, the parent company of Facebook and Instagram, is discreetly testing. According to content creators who accessed it and gave their impressions to the business media Business Insiderthis new social network would target instavideasts and enter into direct competition with Twitch, which dominates this market.
Super would be a new product entirely separate from Facebook and Instagram, according to a Meta spokesperson at Business Insider.
Meta reportedly reached out to about a hundred content creators directly to test the platform.
Features reminiscent of Twitch
While Super focuses primarily on broadcasting live video content, the platform has the particularity of promoting interaction between instavideographers and their audience, by allowing people to be invited to join a broadcast by videoconference.
It would also offer fun features such as live quizzes or modules for holding contests.
A website to present Super and try to seduce instavideasts has been put online, but it is not accessible from Canada for the moment.
The platform is still in its initial testing phase, according to Meta, and there’s no hint of a possible launch date just yet.