Samuel Landry, aka @samilandri on TikTok, has over 308,200 followers and over 8.9 million mentions
I like on his comedy videos.
Her character, an outspoken Acadian drag queen, has been a hit on the web for a year.
first started having videos that went viral, it was really like concentrated in Quebec and the Canadian Francophonie”,”text”:”When I first started having videos that went viral, it was really like concentrated in Quebec and the Canadian Francophonie”}}”>When I first started having videos that went viral, it was really concentrated in Quebec and the Canadian Francophoniesays Samuel Landry, who was living in Moncton at the time.
During the summer of 2021, a move to Montreal quickly becomes an eye-opener of just how popular her TikTok persona is.
I was getting stopped at every cornersays Samuel Landry.
I realized there really was something going on.
” It changed my life. I’ve been an artist for a long time and done a lot of stuff, but all of a sudden I have a fan base. »
I see what I do on TikTok as creationsays Samuel Landry.
I use this as a springboard to bring me opportunities outside of social media.
Samuel Landry now resides in Montreal and focuses entirely on his artistic career. In addition to his drag shows, the multidisciplinary artist is working on a music project.
With 20% of its subscribers in France, as well as several others in Switzerland and Belgium, Samuel Landry does not exclude a European tour in the future.
A surprising algorithm
Samuel Landry’s career, although impressive, is not unique. Other Acadians and New Brunswickers have also stood out on TikTok lately.
At the start of the pandemic, Janelle Godin of Bathurst challenged herself to make ten TikTok videos a day.
followers started cashing really fast”,”text”:”Actually, my followers started cashing really fast”}}”>As a matter of fact, my followers started to kick really fast, says the one who makes videos in English on spirituality and psychology. These contents are seen by millions of people.
At first, I was a little afraid that the world that knew me would find my TikTok […] because TikTok has a bit of a reputation [d’être]an application for childrensays Janelle Godin.
Several hundred thousand adult subscribers later, his embarrassment has passed.
The majority of its audience is in the US and UK.
Like Janelle Godin, Adrien Lebreton initially believed that the TikTok platform was aimed at younger people.
This Fredericton-based soldier has always loved making funny videos on social media to make his friends laugh.
When he finally downloaded the app in 2020, his first comedy video got nearly 350,000 views.
There I bit right away, I couldn’t stophe said.
” Even today, I have videos that do not work at all and then I release one and it passes the million views. »
Although Adrien Lebreton has never done a comedy show, his fame acquired on the platform makes him think about possibly taking the leap.
I leave the doors open to everythingsays the one whose 60% of subscribers are in France.
Local and international influence
If the visibility offered by TikTok can allow creators to make themselves known, it can also promote New Brunswick’s regions and businesses.
Tiktokeuse Stéphanie Godin, from Maisonnette, often travels around the Acadian Peninsula to promote it.
Just show the world how beautiful it is around hereshe says.
Stéphanie Godin has also had online collaborations, notably with Tourism New Brunswick.
It also allows me to discover local businessesshe says.
The videos she shares feature healthy recipes and her lifestyle. They have also gained popularity in the north of the province.
For her part, the founder of Your Way Weight LossJosée Cormier, instead uses the platform as an outreach tool for her business.
business. We don’t doinfluencing. We don’t get paid to make TikTok, we just really want a platform to be able to sell our product”,”text”:”We have a business. We don’t influence. We don’t get paid to make TikTok, we just really want a platform to be able to sell our product”}}”>The rest of us have a business. We don’t doinfluencing. We don’t get paid to make TikTok, we just really want a platform to be able to sell our productshe explains.
And the formula works. From 2020 to 2021, the number of paying members of his program has doubled.
The newcomers live in Asia, Africa, Europe, but mostly in the United States.
They found [mon programme] through TikToksays Josée Cormier.