The Ottawa-based company’s CEO, Tobi Lütke, said in a blog post that most of the employees affected by the decision work in recruiting, support and sales.
Shopify will also eliminate
subspecialization and the posts
duplicatedas well as certain groups which, according to Mr. Lütke, were
practical, but too far removed from product realization.
According to the boss, the company must make these layoffs because, initially, the COVID-19 pandemic has caused demand for the software to surge. Shopifywhen consumers began to make more online purchases.
Shopify bet that the amount of purchases consumers would make online, rather than in physical stores, would jump five or 10 years ahead of its pre-pandemic predictions.
But then that prediction didn’t come true and people reverted to their pre-pandemic shopping habits, forcing society to make cuts.
Ultimately making this bet was my decision and I was wrong. Now we have to adjustsaid Lütke.
Accordingly, we have to say goodbye to some of you today, and I am deeply sorry for that.