Laurent Dagenais is one of those who participate in this movement. The young chef from Montreal publishes his best recipes in 60 seconds every week. He is followed by 1.3 million subscribers. A success he did not expect.
” My most viral video is tacos, with 26.5 million views! I also made a video in Greece with grilled fish, grilled octopus, and another in Paris, on a roof, where I make a ham and butter sandwich. »
With more than 60 capsules made, millions of views are linked. The statistics are dizzying, says Laurent Dagenais.
It all started with a simple gravlax recipe.million, 1.5million views in one night!”,”text”:”This was our third video. We put it online in the evening before going to bed and, the next day, we woke up to my phone which was exploding, says the chef. They were non-stop notifications. There were 1million, 1.5million views in one night!”}}”>It was our third video. We put it online in the evening before going to bed and, the next day, we woke up to my phone which was exploding, says the chef. They were non-stop notifications. There were 1 million, 1.5 million views in one night!
Such a success that the chef stopped working in catering and devoted himself entirely to creating content on TikTok. But how does he live on it? Sponsorships!
” In just one video, I earned about three months of what I was earning with my old job. In three hours, I make my three-month salary! »
A growing influence among young people
Simone Archambault and Flora Baron are among these users addicted to TikTok. Having recently moved into an apartment, Simone finds the platform very practical.
The recipes are so easy. It gives so many ideas, things I wouldn’t have thought of. It also gives access to several culinary cultures.
These are things that look really easy, adds her friend Flora. Simple stuff. I love when I know it won’t be very long, but I know it’s going to be very good!
Half of TikTok users are under 34. This mobile platform of Chinese origin, launched in 2016, claims no less than a billion users.
The content jungle
These short, punchy contents are at the origin of the success of TikTok, observes nutritionist Cynthia Marcotte, who has been interested in the impact of social networks on food for more than 8 years.
” People are looking for quick solutions, effective solutions that will help them on a daily basis. »
If Flora and Simone recognize that they spend too much time on the platform, they have also learned to be wary of the misinformation circulating there.
You can start making nutrition videos even if you’re not a nutritionist, noted Flora, who doubts their value. There are still specialists who are beginning to say that this information is not necessarily true.
This is the case of nutritionist Cynthia Marcotte. Its 10,000 subscribers can, however, benefit from its sound advice.
I talk a lot about the culture of diets, about these solutions to lose weight quickly, for example. There are people who will give very inappropriate advice, who will offer supplements, appetite suppressants, fasts. I do duo content, a review against a video that is already made by another person on the platform.
A new way for the nutritionist to reach an audience influenced by questionable content.: young people. I share my messages in order to also prevent these young people from falling into the culture of diets.”,”text”:”It’s a way of making my messages travel, of reaching as many people as possible, a community that I did not touch as much as I would have liked before: young people. I share my messages in order to also prevent these young people from falling into the culture of diets.”}}”>It’s a way of making my messages travel, of reaching as many people as possible, a community that I didn’t touch as much as I would have liked before: young people. I share my messages in order to also prevent these young people from falling into the culture of diets.
The new food critic
Anthony Tran, a student at HEC Montreal, is also a restaurant enthusiast. Several times a week, he visits all kinds of establishments and records, in his car, his little review in 60 seconds.
It’s just a hobby, says Antony. I really like being in front of the camera, making videos, a little editing, and then sharing what I like with my audience.
They are thus more than 130,000 to follow the young critic on TikTok. And he wants to defend his credibility.
It comes down to the same issues as all platforms. It all depends on the person presenting it. Content on TikTok gains credibility because there are so many more people, doctors, lawyers or just people who are passionate about a subject who share their passion on this platform.
A passion that nutritionist Cynthia Marcotte wants to spread on all platforms.
When people tell me that I made a difference in their life, or that they have more self-confidence, it makes all the difference!
Simone Archambault also sees nothing but positive in it.
The thing in social networks that is not to be criticized is that if people start cooking more, it is not negative, on the contrary, it may be beautiful!