Home LATEST NEWS HIGH TECH TikTok targets paid political content ahead of US legislative elections

TikTok targets paid political content ahead of US legislative elections


Political advertisements have been banned on the platform since October 2019, but some advertisers managed to circumvent this ban by going through paid influencers during the 2020 election.

To remedy this, TikTok will raise awareness among creators directly as well as on the social network, and undertakes to remove any content posted by a person paid by a political advertiser, according to what was indicated in a message published. on the official website Eric Han, Head of Content Security for the United States.

As for content uploaded spontaneously by unpaid users, TikTok algorithms and staff ensure that it does not promote misinformation, harassment, hate messages and violent extremism, according to the network social.

Fact-checking on the TikTok side

The group also collaborates with external organizations that verify the reliability of content and alert it to videos containing false or erroneous claims.

The subsidiary of the Chinese group ByteDance also intends to act as an educational tool and direct users looking for information on the ballot to external sources that it considers reliable.

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TikTok has created, on its application, a platform dedicated to the American elections which offers content relating to the modalities of the ballot, to the registration on the electoral lists, as well as to the candidates, and will publish estimates on the evening of the results.

Meta tackles misinformation

On Tuesday, Meta also announced its measures taken to facilitate access to verified practical information on the election as well as to combat misinformation and manipulation.

They are similar to those put in place during the 2020 elections, with a dedicated team.

In particular, Facebook will reject any attempt at misinformation about the terms of the ballot and will refuse any advertising encouraging people not to go to the polls or contesting the results of the ballot.

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