Twitter’s paid service launched in June 2021 for $3.49 per month in Canada, and equivalent amounts in the United States, New Zealand and Australia. The social network has increased this price to $6.49 for the monthly subscription, without adding new functions, according to a note published in the help center of the social network.
People already subscribed to the formula will continue to pay the same price until further notice. A notice will be sent to them 30 days before the rate increase, according to Twitter.
Twitter Blue notably allows people who subscribe to it to add bookmarks, obtain early access to certain features and personalize their profile.
Importantly, the subscription adds a button that lets you cancel or edit a tweet within 30 seconds of hitting “publish,” the closest thing yet to an edit button, a claimed addition. for years by followers of the social network.
Paying for this formula, however, does not allow you to get rid of advertisements in your newsfeed.
Twitter Blue is part of a movement by technology giants towards diversifying revenue sources to gradually move away from the advertising model.
The social network has been in the spotlight for a few weeks in particular because of the attempt to cancel the takeover of Twitter by technology magnate Elon Musk. The transaction was valued at US$44 billion (C$56.3 billion), and the case will be heard in court next October.