Only a few big names in music can do this for now, as the feature is still in the testing stage. Among the artists and organizations chosen are the Backstreet Boys, Demi Lovato, Usher, OneRepublic and the WWE wrestling league.
This function should allow artists to reach a wider audience and people potentially interested in buying tickets, in particular thanks to the social network’s discoverability algorithm. TikTok, a property of the Chinese group ByteDance, is one of the most more popular with young people.
The ability to include links to Ticketmaster events and sell tickets directly on TikTok should be extended to more and more creators over time.
A similar feature was announced by TikTok rival Snapchat five months ago.